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Hilton International and Applied Materials Win Prestigious Brand Hall Awards

Hilton International and Applied Materials Win Prestigious Brandon Hall Awards

San Francisco, CA, October 13, 2004 — GlobalEnglish Online English Language Program Cited as a "Best Practice" for the Measurable Improvement of Productivity and Competitive Advantage

GlobalEnglish Corporation, the leading online English learning and support service for business communication, is pleased to announce that two of its longstanding customers have won 2004 Brandon Hall Excellence in Learning awards, based on their language training programs using the GlobalEnglish Corporate Learning ServiceTM. Hilton International and Applied Materials were recognized in the Outstanding Learning Programs and Initiatives category, winning Silver and Gold, respectively.

"The winning entries this year show that innovation in our field is continuing at full speed. The winners are excellent both in terms of creativity and range of application," said Brandon Hall, Ph.D., of Brandon-hall.com and chairman of the Excellence in Learning Awards program. "These winners are the new cutting edge."

All submissions were evaluated on four criteria:

--the alignment of the program to the business priorities of the organization

--the fit of the program design and delivery to the learning needs

--the extent of efforts to encourage usage of the program

--the evidence of impact on the business priorities of the organization

"Hilton International and Applied Materials are leaders in their respective industries because they recognize the importance of global workforce development," said Ron Hoge, President and CEO of GlobalEnglish Corporation. "Their results clearly demonstrate that using technology to deliver English language training and support is not only more resource and cost-efficient but also measurably more effective."

Both companies cite their enterprise-wide deployments with GlobalEnglish® as instrumental in their success. "The GlobalEnglish online English language training met the high standard for innovation that Applied Materials promotes," said Paul Mattos, Senior Programs Manager with Applied Materials. "This deployment demonstrated AGU (Applied Global University) best practices in how programs can work across multiple geographies using technology as an enabler. It was a true collaboration among the regions, and this has forever changed how we will train our workforce. We are now a more global organization because we have dramatically improved our ability to communicate with every employee, partner and customer around the world."

"GlobalEnglish Corporation is a unique e-learning provider in that it has understood the challenges of running a global business and provided solutions that are helping us improve our team, our culture and, ultimately, our competitive advantage. The (GlobalEnglish) program has proven extremely popular around the world and has delivered results that exceeded our expectations," said Rosie Hollis, Vice President, Human Resources -- Middle East, Asia Pacific for Hilton International.

"The fact that two GlobalEnglish clients have won Brandon Hall awards clearly points to the enterprise-wide impact online English language training can have for global companies," said Reece Duca, Chairman of GlobalEnglish Corporation. "Global workforces that are able to communicate efficiently decrease operating costs, create business opportunities and enhance overall customer service. The return on investment for these companies is substantial."

Brandon Hall announced the winners at an awards ceremony on Tuesday, October 12, during the 2004 Training Fall Conference and Expo in San Francisco. To receive a copy of the Hilton International or Applied Materials submission, contact GlobalEnglish at marketing@globalenglish.com.

About GlobalEnglish Corporation

GlobalEnglish is the leading provider of online assessment, learning and support for Business English communication for the world's top companies. The company offers a suite of scalable, on-demand products that help employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.

GlobalEnglish is proudly made up of a team of global consultants who partner with clients to assess their Business English needs, ensure successful implementation and provide ongoing local support to over 30 countries worldwide.

GlobalEnglish is the preferred choice of the world's largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, Unisys and Wyeth.

For more information, please visit www.GlobalEnglish.com.

English is critical for our success. We needed a solution that we could deploy around the world, would help any level and that would include tools that could provide instant help on the job. The only service that could handle this huge challenge was GlobalEnglish…It always comes down to money and our return on investment has been excellent when measured in productivity gains.

— Tony Gleeson, former Global Director of Learning Programs and Solutions, Deloitte LLP, U.S.

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