Enhancements to GlobalEnglish Corporate Learning Service Accelerate Acquisition of English Business Communication Skills
South San Francisco, CA, June 30, 2004 — Global Clients Have New Personalization and Speaking Options for Their Employees at All Levels of English Proficiency
GlobalEnglish Corporation, the leading online English learning and support service for business communication, announced today a set of innovations to its Corporate Learning Service. Among the benefits to customers are more personalized study plans and feedback that increase learning motivation and an expanded program for speaking practice for students at all levels of ability.
"GlobalEnglish is committed to being the leading creative innovator of online English education," said Ron Hoge, CEO at GlobalEnglish. "We maintain this standard with our Global Research Program that allows us to understand the needs of our customers, which in turn guides our product development."
The GlobalEnglish Corporate Learning ServiceTM improves and supports the English language skills required for global business communication. It offers the most technically advanced and efficient English learning service and includes online courses, assessments, translation tools, a live teacher, and on-the-job English performance tools. Unlike other English training programs, the GlobalEnglish service is convenient and engaging and has proven it can deliver measurable improvements to learners and corporations. The service is delivered 100% online and currently improves English skills for users in 74 countries, with rapid growth in Japan and China.
The latest release of the GlobalEnglish Corporate Learning Service allows users to personalize their learning experience and map their studies to their individual learning goals. The GlobalEnglish Study PlannerTM creates a plan and targeted study recommendations to make learning efficient for busy users. Extensive personal feedback on progress keeps users on track, with details about their strengths and weaknesses and suggestions for improvement.
"Based on our customer research, we know that to keep users motivated, their learning experience must be efficient and include the opportunity to clearly track their progress," said Andy Chao, Vice President of Product Development at GlobalEnglish. "We have also seen that employees of global corporations have a strong need to improve their English speaking skills. We are focused on delivery of improvements that directly address the most important needs of our customers."
GlobalEnglish® has addressed the need for speaking skills development with two new programs. The VoIP technology has been improved to support better voice quality in Talk with TeacherTM live-discussion sessions. The company has also introduced conversation practice sessions for beginning, intermediate and advanced users. The online discussions will focus on a new topic each week so that learners may practice the expressions and speaking skills they need to communicate effectively in their jobs.
"We have built our service to engage a learner from the first click by creating an English learning experience that suits the demands of his or her job, individual goals, and current proficiency with the language," said Mark Engelter, Director of Marketing for GlobalEnglish. "We understand that our service must be as engaging and effective as possible in order to address the needs of our global clients who are facing a massive language skill gap as they grow into new markets."
In a recent GlobalEnglish survey of more than 30,000 non-native English speakers at global companies, 90 percent said that English is "required" or "important" for their jobs. Only 9 percent, however, indicated that their current level of English proficiency was sufficient to be effective in their roles. In working with large customers, GlobalEnglish has found companies that operate globally can lose up to US$4 million in productivity annually for every 1,000 employees who lack proficiency in English. Senior management from global companies have also linked English proficiency in their organizations to the ability to quickly adapt to strategic business issues and events, such as entry into new markets, rapid integration of acquisitions, and developing a larger pool of "high potential" employees for succession planning.
About GlobalEnglish Corporation
GlobalEnglish is the leading provider of online assessment, learning and support for Business English communication for the world's top companies. The company offers a suite of scalable, on-demand products that help employees improve their ability to communicate effectively in English and enables companies to succeed in the global marketplace.
GlobalEnglish is proudly made up of a team of global consultants who partner with clients to assess their Business English needs, ensure successful implementation and provide ongoing local support to over 30 countries worldwide.
GlobalEnglish is the preferred choice of the world's largest companies, including BNP Paribas, Capgemini, Cisco, Deloitte, Deutsche Telekom, GSK, Hewlett-Packard, Hilton, John Deere, Procter & Gamble, Unisys and Wyeth.
For more information, please visit www.GlobalEnglish.com.