Global Communication

Just Released: The Heightened Urgency for Business English in an Increasingly Global Workforce (2013 BEI Report)

A look at the 2013 Business English Index & Globalization of English Research

Two recent groundbreaking studies—the 2013 Business English Index (BEI) and the Globalization of English (GOE) report—confirm the primacy of Business English as the de facto language of business.


With a growing number of companies operating in as many as 20 countries with different native tongues, the majority of the world’s business conversations now take place between non-native English speakers—in English. This standardization of English as the de facto language of business has opened up incredible opportunities, but most businesses face a huge skills gap.

The BEI allows corporate leaders to benchmark their workforce’s skills against peers and competitors, and it can help multinational companies understand Business English competency across geographies and sectors. The 2013 BEI, GlobalEnglish’s third annual release of the index, is the result of a December 2012 analysis of the Business English proficiency levels of more than 212,000 GlobalEnglish subscribers from around the world. Countries with sample sizes smaller than 50 non-native English speakers were excluded from the total, resulting in an index based on 137,000 global respondents.

As the only index focused on measuring Business English proficiency, the GlobalEnglish GOE report qualifies the situation: Based on a survey of 24,000 global knowledge workers from more than 90 countries, there continues to be a nearly universal belief among the global workforce that Business English proficiency is crucial for job performance and career advancement, yet a significant majority believe their skills are not sufficient to meet the current or future demands of their career.

Visit our BEI microsite to learn more.

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How Capgemini Italy Achieved Significant Boosts in Employee English Skills Levels With GlobalEnglish

Read the Capgemini Italy case study to see how using GlobalEnglish resulted in significant boosts in employee skills levels, and a productivity gain of nearly two hours per employee per week.

With 2,400 employees in thirteen locations and $220 million in sales, Capgemini Italy is a key part of the entire Capgemini system—and it feared that its employees’ Business English proficiency wasn’t robust enough for the task at hand: delivering world-class IT consulting across the globe in a market where transactions are often conducted in English. A wide-ranging assessment confirmed these suspicions, leading the company to implement the GlobalEnglish Product Suite.

Read the case study now »

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Hiroshi Mikitani, CEO of Rakuten, Eloquently Explains Why English Is Critical To Your Company

Englishnization: The Reasons Why

My company is based in Tokyo and the majority of the people who work for me are Japanese. Still, in order to be a fully global company, I decided our primary language of operation would be English. Everyone who works for Rakuken must communicate in English.

Read the full article online »

Originally published on LinkedIn by Hiroshi Mikitani on April 2, 2013. 
 
 
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GlobalEnglish In The News: Communication Confidence

Originally published by Training Journal in January 2013.

Laura Overton explains how Arrow Electronics built the foundations for global change

Arrow Electronics provides electronic components and computing solutions around the world and, like many multinational businesses, it is having to respond quickly to increased globalisation. It is a global organisation under a single brand that offers a consistent quality experience to customers regardless of where they are in the world.

Acting as a channel partner for more than 120,000 original equipment manufacturers and contract manufacturers, Arrow Electronics operates through a global network of more than 15,700 staff in 390 locations in 53 countries, so this is no easy feat. Historically, business took place at a local level, with staff communicating with each other using the local language. However, as the organisation has become more global, employees now need to communicate with colleagues across countries, cultures and languages.

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Case Study: Learn How Jabil Improved Customer Service in the Manufacturing Industry

GlobalEnglish Case Study: Jabil

China is a huge growth market for Jabil. As a result of organic growth and acquisitions, its workforce in China has doubled to 74,000 in just five years, and this growth is also expanding the markets in which Jabil China does business. While previously it relied heavily on producing components for products, Jabil China is now creating complex integrated products like mobile handsets, LCD panels and monitors, storage products, and notebooks. These integrated products require a much higher level of skill to produce, which increases the need for smooth, efficient communication. Jabil’s Design Engineering team in China is a driving force behind a vast array of products and value-added design and engineering services customized to customers’ needs.

Read the full case study »

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The secret to success? Motivation. How to get it? Read on…

GlobalEnglish Motivator™: the best way for your employees to get the most out of GlobalEnglish Edge™

No one wants to “crack the whip” and be the “bad guy.” Yet many times, that’s what has to happen to ensure your employees stay on track with their goals, especially when it comes to Business English programs. Well, our latest product release should offer you some relief! You can now leave the heavy lifting, the motivating and, most importantly, the results to us, thanks to the introduction of our newest service: GlobalEnglish Motivator.

GlobalEnglish Motivator helps you get the most out of your investment in our award-winning formal Business English learning platform, GlobalEnglish Edge™. The service pairs GlobalEnglish subscribers with a dedicated advisor who, over the course of 12 months, connects with them via emails and phone calls. The advisor works with the subscriber to increase their engagement and usage of GlobalEnglish Edge by providing regular guidance on:

  • Orientation and on-boarding
  • Goal setting and progress review
  • Targeted GlobalEnglish Edge feature or activity recommendations
  • Resolution of questions

Set up your employees for success by adding our new GlobalEnglish Motivator service to your purchase of GlobalEnglish Edge. Initial customer testing has shown that pairing GlobalEnglish Motivator with GlobalEnglish Edge ensures employees stay on track and reach their learning goals faster than simply relying on self-motivation. Plus, we’re offering a special introductory promotion right now for 15% off your purchase price.

Learn more about GlobalEnglish Motivator here.

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Why You Need to Consider Enterprise 2.0 Tools

Non-native English speakers may feel hesitant to try social tools…but that needn’t be the case

Worried your employees aren’t feeling passionate their jobs? There’s a good chance they aren’t, at least according to a recent Gallup poll cited by Steve Mann in Enterprise Irregulars. The poll found that 71% of employees at U.S. firms weren’t engaged in their jobs, leading Mann to declare a disheartening, “Oh man.”

That’s because he sees this as a significant problem. As he explains, “When an employee is engaged, he/she feels a connection to their company and they have passion for it, they become rabid evangelists for the brand. … And for the brand, they’re not reaching near enough their productivity potential from their employees, [and] hence are losing a critical competitive weapon.”

But these downsides aren’t restricted to North America. They’re equally applicable to non-native English speakers working for multinationals who find themselves struggling to feel like an engaged part of a global workforce. If you’re a multinational it is very likely that English is your company’s common language and you’ve probably already realized that some of your employees are struggling to keep up. And there’s a good chance these very same employees may feel disengaged as a result, which could keep them from performing at their highest level…and harm your company’s performance.

Luckily, Mann sees one option for companies looking to foster the kind of connectedness that drives passion—and profits: enterprise 2.0 tools. Mann explains that by internally promoting these tools, companies can empower their employees to be more “inspired and productive, gain needed support from other workers, and generate novel ideas that can help the organization succeed.”

And when it comes to enterprise 2.0 tools, there’s one option specifically tailored toward engaging both native and non-native English-speaking teams: GlobalEnglish Bloom™. With its unique focus on global communication and Enterprise Fluency™, GlobalEnglish Bloom gives your global workforce a secure venue in which to truly work together and become more productive on the job. Click to read more.

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