Global Communication

GlobalEnglish In The News: Communication Confidence

Originally published by Training Journal in January 2013.

Laura Overton explains how Arrow Electronics built the foundations for global change

Arrow Electronics provides electronic components and computing solutions around the world and, like many multinational businesses, it is having to respond quickly to increased globalisation. It is a global organisation under a single brand that offers a consistent quality experience to customers regardless of where they are in the world.

Acting as a channel partner for more than 120,000 original equipment manufacturers and contract manufacturers, Arrow Electronics operates through a global network of more than 15,700 staff in 390 locations in 53 countries, so this is no easy feat. Historically, business took place at a local level, with staff communicating with each other using the local language. However, as the organisation has become more global, employees now need to communicate with colleagues across countries, cultures and languages.

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Case Study: Learn How Jabil Improved Customer Service in the Manufacturing Industry

GlobalEnglish Case Study: Jabil

China is a huge growth market for Jabil. As a result of organic growth and acquisitions, its workforce in China has doubled to 74,000 in just five years, and this growth is also expanding the markets in which Jabil China does business. While previously it relied heavily on producing components for products, Jabil China is now creating complex integrated products like mobile handsets, LCD panels and monitors, storage products, and notebooks. These integrated products require a much higher level of skill to produce, which increases the need for smooth, efficient communication. Jabil’s Design Engineering team in China is a driving force behind a vast array of products and value-added design and engineering services customized to customers’ needs.

Read the full case study »

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The secret to success? Motivation. How to get it? Read on…

GlobalEnglish Motivator™: the best way for your employees to get the most out of GlobalEnglish Edge™

No one wants to “crack the whip” and be the “bad guy.” Yet many times, that’s what has to happen to ensure your employees stay on track with their goals, especially when it comes to Business English programs. Well, our latest product release should offer you some relief! You can now leave the heavy lifting, the motivating and, most importantly, the results to us, thanks to the introduction of our newest service: GlobalEnglish Motivator.

GlobalEnglish Motivator helps you get the most out of your investment in our award-winning formal Business English learning platform, GlobalEnglish Edge™. The service pairs GlobalEnglish subscribers with a dedicated advisor who, over the course of 12 months, connects with them via emails and phone calls. The advisor works with the subscriber to increase their engagement and usage of GlobalEnglish Edge by providing regular guidance on:

  • Orientation and on-boarding
  • Goal setting and progress review
  • Targeted GlobalEnglish Edge feature or activity recommendations
  • Resolution of questions

Set up your employees for success by adding our new GlobalEnglish Motivator service to your purchase of GlobalEnglish Edge. Initial customer testing has shown that pairing GlobalEnglish Motivator with GlobalEnglish Edge ensures employees stay on track and reach their learning goals faster than simply relying on self-motivation. Plus, we’re offering a special introductory promotion right now for 15% off your purchase price.

Learn more about GlobalEnglish Motivator here.

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Why You Need to Consider Enterprise 2.0 Tools

Non-native English speakers may feel hesitant to try social tools…but that needn’t be the case

Worried your employees aren’t feeling passionate their jobs? There’s a good chance they aren’t, at least according to a recent Gallup poll cited by Steve Mann in Enterprise Irregulars. The poll found that 71% of employees at U.S. firms weren’t engaged in their jobs, leading Mann to declare a disheartening, “Oh man.”

That’s because he sees this as a significant problem. As he explains, “When an employee is engaged, he/she feels a connection to their company and they have passion for it, they become rabid evangelists for the brand. … And for the brand, they’re not reaching near enough their productivity potential from their employees, [and] hence are losing a critical competitive weapon.”

But these downsides aren’t restricted to North America. They’re equally applicable to non-native English speakers working for multinationals who find themselves struggling to feel like an engaged part of a global workforce. If you’re a multinational it is very likely that English is your company’s common language and you’ve probably already realized that some of your employees are struggling to keep up. And there’s a good chance these very same employees may feel disengaged as a result, which could keep them from performing at their highest level…and harm your company’s performance.

Luckily, Mann sees one option for companies looking to foster the kind of connectedness that drives passion—and profits: enterprise 2.0 tools. Mann explains that by internally promoting these tools, companies can empower their employees to be more “inspired and productive, gain needed support from other workers, and generate novel ideas that can help the organization succeed.”

And when it comes to enterprise 2.0 tools, there’s one option specifically tailored toward engaging both native and non-native English-speaking teams: GlobalEnglish Bloom™. With its unique focus on global communication and Enterprise Fluency™, GlobalEnglish Bloom gives your global workforce a secure venue in which to truly work together and become more productive on the job. Click to read more.

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The Importance of Staying Nimble in Global Business

And why collaboration is a key part of that

We recently dove into the concept of informal learning and the strategic need for companies to satisfy their employees’ desire for this kind of social learning by giving employees:

  • Access to what they need to know when they need to know it
  • The tools they need on demand and in context
  • A way to collaborate around that useful content

We’re seeing forward-thinking companies already incorporating informal learning more and more into their standard employee development plans. And this shift in corporate training behavior is one companies would be wise to take note of. But if you’re still a little unsure about how to bring “informal learning” into the more traditional workplace or how to convince your colleagues that making an entry into the world of informal learning is indeed crucial, just bring up this key idea:

“If they can’t contribute, you can’t compete.”

This sentence boils things down to the root of the issue: Communication and collaboration are business imperatives, not luxuries, particularly in global business, where so much of the work being done happens virtually. Every day without clear collaboration is a day where business advantage is lost. That’s because global enterprises need to stay nimble if they want to stay competitive and gain market share. Global leaders need to respond rapidly and smartly to any competitive threats. But smart choices don’t come from top talent alone—they come from an entire workforce that is empowered to work together.

Enterprise Fluency™ ensures that your entire employee base can communicate and collaborate from the local level to the highest level, while contributing to global operations. And companies that recognize this and take steps to implement a global communications strategy focused on Enterprise Fluency will be richly rewarded: It’s the kind of ROI that is calculated in dollars as well as in employee engagement, innovation and loyalty.

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English Is the Preferred Language of Business

According to a Reuters survey of 16,000 workers in 26 countries

English Is the Preferred Language of BusinessIt’s one thing when experts in the Business English field give you advice about how to strengthen your workforce in the face of globalization—and it’s another thing entirely when that workforce tells you itself.

A new poll conducted by Ipsos Global Public Affairs focuses on this blog’s common theme—the critical need for Business English in global business—by talking to the employees themselves. The poll surveyed 16,344 employed adults in 26 countries, and the results make some pretty bold statements about the state of our increasingly borderless business world.

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The Workplace Is Changing: Which Raises One Big Question…

how will you manage?

“The workforce is changing rapidly—how will you manage?” That’s the million-dollar question posed in a new video we watched thanks to the Human Capital Institute. Produced by Kronos, an HR technology firm out of the U.K., it kicks off with some pretty bold facts and sizable numbers:


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