Why English is your Passport in a Multi-Polar World


The first two weeks of the Donald Trump Administration in America signaled an abrupt departure from the consensus that governed American policy since the end of World War II. “America first, Americans first,” declared the new President in his Inaugural Address. He has proceeded to back up his words with a series of actions affecting trade, immigration and other aspects affecting America’s relationship with the wider world.

So does this mean the end of globalization? It seems unlikely. The economic and political forces that propel international trade, outsourcing and the spread of knowledge did not changed overnight. The trillions of dollars invested in global supply networks and the billions of transactions that take place across borders on a daily basis aren’t about to just grind to a halt.

Instead, the election of President Trump may simply accelerate a dynamic that has already been taking place for more than a decade: a shift from an American-led brand of globalization to a more multi-polar world where regional powers like China, India, Russia, Germany, Turkey and Brazil lead in different directions, focusing on different priorities. The spread of the Internet and the ubiquity of mobile devices means that even the most underdeveloped parts of the world enjoy ever increasing access to information, resources and markets. The innovation once centralized in New York, London and Silicon Valley is now more evenly distributed around the world.

A multi-polar world churns uncertainty. A less predictable world means that organizations need to listen and collaborate more closely to take advantage of opportunities—and avoid risks—anywhere in the world. They need to prepare to engage a variety of trading partners and resources, working around America when it becomes difficult to work with it.

Those conversations, even when they do not take place between English-speaking partners, are likely to take place in Business English, which remains the international language of commerce regardless of the policies of America and the UK with respect to global trade. A multi-polar world without a clear center makes the ability to communicate confidently in English even more important.

So what is your organization’s strategy to up-level the Business English skills of your worldwide team?

GlobalEnglish programs help organizations become more resilient in the face of global uncertainty by opening up new avenues of communication, collaboration and commerce with other English speakers around the world. Our unique style of blended learning empowers your talent to better manage other important global businesses challenges, including confident and fluid interaction with English-speaking audiences in professional settings, adapting to new technology and business models, and leveraging technology for productivity and analytics. Our customers find time and again that as their employees gain a better foothold on Business English, they improve on overall performance.

We encourage organizations seeking strategies that will serve them well in a less predictable global marketplace to talk with their local GlobalEnglish team. Reach out today to discover how we can help your organization better navigate the future realities of global business.

Posted in : Company Growth, Global Business Challenges, Global Business Trends, Global Communication
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