And what you risk if you ignore the critical need for a single common language of business
In June, we participated in the 2012 Economist Talent Management Summit in London, England. At the event, we co-sponsored an executive poll with The Economist, and the results further validate our fundamental premise that Business English is a must-have competency for multinational companies across the globe.
Specifically, the results show that:
- Over 91% of senior talent management executives agree that English is the international language of business
- 3 out of 5 business people consider a single business language strategically crucial
- 97% said poor communication has led to misunderstandings
- 83% have seen harmful business outcomes resulting from poor communication
- 70% agree that having English as a corporate language would improve business
Take a look at our latest infographic below to see how the convergence of globalization alongside the immense communications and information revolution has created a single global market. And it’s that environment that’s driving the need for a single common language of global business.
When only 7% of global employees say their English is good enough to do their jobs, it’s shocking to see that companies’ investments in their communications strategy have not kept pace with globalization. When you ignore Business English, communication problems multiply, and that affects every area of business—as well as both the top and bottom lines.
Learn how a modest investment in Business English today can lead to impressive (and tangible) business outcomes tomorrow. Contact an Enterprise Fluency™ expert today.